Social Media Trends 2019: Report

Long running issues with privacy and integrity came to a head in Facebook’sdge Analytica crisis. Users began to question the value networks provide and seek more meaningful ways to engage. Against this backdrop, intimate new formats have risen for connecting and sharing content, from Instagram Stories to the explosion of one-to-one messaging.

A radically new social paradigm is emerging, and leading brands are already adapting to it. Consumers want to be treated like individuals, not demographics. They’re demanding more value in exchange for their time and information. The pendulum has swung back to social’s roots: real, personal, and authentic.

Where does this leave brands that rely on social media to reach their customers, prospects, employees, partners, and other audiences? How can they create authenticity and intimacy—at scale—while working within time and budgetary constraints? How can they support customers throughout the entire journey, building loyalty and boosting the return on their investment in social media?

In this report, based on our annual survey of 3,255 Hootsuite business customers, interviews with industry analysts, and exhaustive research, we’vedistilled these questions and issues into five key social media trends forbrands to watch and adapt to in 2019:

  1. Rebuilding trust: Brands get human as the circle of trust on social media tightens.
  2. Storifying social: Content teams adapt as Stories offer new formats for sharing.
  3. Closing the ads gap: More competition on paid social requires marketers to up their game.
  4. Cracking the commerce code: Improved social shoppingtechnologies (finally) fuel sales.
  5. Messaging eats the world: Customers demand better 1:1 social experiences.

New formats, new challenges, and new ways of engaging make 2019 an excitingtime to work in social media, one filled with both pitfalls and possibilities. Here’sour roadmap for navigating and thriving in the year ahead.

Digital 2019 Report: Essential Insights into How People around The World Use The Internet, Mobile Devices, Social Media, and E-Commerce

The big story in this year’s data is the accelerating growth in internet users. More than 360 million people came online for the first time during 2018, at an average rate of more than 1 million new users each day. 57 percent of the world’s population is now connected to the internet, with trends indicating that all of the original ‘Next Billion Users’ are now online.

We’re spending significant amounts of time online, too. The average internet user now spends more than 61⁄2 hours online each day, meaning that the world’s digital community will spend a combined total of more than 1.2 billion years using the internet in 2019.

Social media continues to account for the greatest share of that time, and the average user spends more time on social today than they did this time last year. The number of social media users around the world has increased by more than 280 million since January 2018, but there have also been some user declines across some of the world’s top social platforms. To help you make sense of this changing social landscape, we’ve included detailed data by platform across all of our reports.

Mobile users grew by a more modest 100 million over the past year, but that slower growth is perhaps to be expected, given that two-thirds of the world’s population already uses a mobile. However, mobile has helped fuel strong growth in e-commerce over the past year, with m-commerce and mobile wallets playing an increasingly important role in the lives of people all across the globe.

This year’s reports also take a closer look at some of the more recent additions to the digital landscape, including the growing use of voice control, and public adoption of cryptocurrencies.

Read and Download – Digital 2019 Report: Essential Insights into How People around The World Use The Internet, Mobile Devices, Social Media, and E-Commerce